The #MOIC pop-up “museum” opened in San Francisco last September and has been quite a sensation, frequently selling out of tickets and extending its run multiple times over the last 10 months. Although the installation is known for drawing masses of millennials – over 1,500 visitors each day – to take Instagram worthy selfies, the pop-up actually incorporates some unique architectural elements. So, we decided to take a field trip to see the Museum of Ice Cream for ourselves (and who are we kidding, we wanted to take some pictures too)!
The San Francisco version of this fad pop-up took over what was once the Savings Union Bank in the city’s Financial District. Parts of the design pays homage to the building’s roots, transforming what was once a bank vault into an “Ice Cream Vault” and showing the intricate original ceiling, but adding dangling neon sprinkle fixtures.
The design of the space is almost exclusively pink, with splashes of rainbow in the Unicorn Room and cool greens in the Mint Jungle. The museum incorporates unique design features, such as a giant sprinkle pool, cotton candy clouds that hang from the ceiling, and walls covered with pink army men, whipped cream cans, and alphabet magnets.
It’s always fun to get out of the office for an afternoon and do something inspiring with the team. Needless to say, our field trip was a NeopoliTON of fun!